If the league had real stability, this wouldn't be such a wacky concept. If the league's alleged leaders actually exhibited leadership and common sense, the present makeup of the league would be dramatically different.
The Eastern Conference's competitiveness is there, sure, but real quality teams are the exception. There are too many teams just starting out, and that also includes Akita, with just two years in the books.
This move also destroys the past four seasons' of rivalries that the Phoenix had created with their Eastern foes.
More food for thought:
http://www.japantimes.co.jp/text/sp20120215eo.html