An email I received recently:
"Our job as coaches, players, and management is to sell and promote our league. It's not just about winning. Right now I'm watching the 2nd halves of Osaka-Shinshu and Toyama-Fukuoka. I watches the first halves of Oita-Chiba and Kyoto-Shiga. There's been good basketball in all four games!
"Now sell it. Promote it. All the good plays. The story lines. What are people missing if they stay home? And cheerleaders and music, events, giveaways, they're all important. Make whoever came feel part of the team and the action. Cheering for your team is one of the most amazing ways for a group of people to all feel like they are part of something bigger than themselves."
"Our job as coaches, players, and management is to sell and promote our league. It's not just about winning. Right now I'm watching the 2nd halves of Osaka-Shinshu and Toyama-Fukuoka. I watches the first halves of Oita-Chiba and Kyoto-Shiga. There's been good basketball in all four games!
"Now sell it. Promote it. All the good plays. The story lines. What are people missing if they stay home? And cheerleaders and music, events, giveaways, they're all important. Make whoever came feel part of the team and the action. Cheering for your team is one of the most amazing ways for a group of people to all feel like they are part of something bigger than themselves."
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